LANGHAM HOSPITALITY GROUP EXPANDS FREQUENT FLYER PROGRAMME WITH NEW PARTNERSHIP WITH VIRGIN AUSTRALIA
1 July 2013
Langham Hospitality Group announced today that it has entered into a partnership with Velocity Frequent Flyer, the loyalty programme of Virgin Australia.
Starting 1 July 2013, Velocity members are entitled to receive three Velocity Points for each A$1 qualifying spend at The Langham hotels in Melbourne and Sydney, and 1000 Points for each stay at all the other hotels* in the Langham Hospitality Group portfolio.
"We are delighted to be officially linked with Virgin Australia through their frequent flyer programme," says Simon Manning, vice president of sales and marketing of Langham Hospitality Group. "With our hotels' strong presence in the Pacific and Virgin Australia's routes to our Group's key destinations, this alliance makes perfect sense for both our guests, members and brands. We are very much looking forward to welcoming the Velocity Frequent Flyer members to our hotels around the world."
To celebrate the launch of this new partnership, Velocity members may earn double Velocity Points for qualifying stays at all Langham Hospitality Group's hotels* from 1 July to 30 September 2013. In addition, the members may enjoy a 15 per cent off the best available rate (BAR) for any reservations at the group's hotels in Auckland, Sydney and Melbourne during the same period.
About Velocity Frequent Flyer:
Velocity is the global frequent flyer program of Virgin Australia, providing members with many easy, everyday ways to earn Velocity Points and enjoy fantastic rewards sooner. Not only can members earn Points by flying with Virgin Australia's international airline partners, the program also offers a large and diverse range of non-travel partners allowing members to earn Points on everyday purchases. Members can then redeem Points for flights to over 500 destinations worldwide, as well as other rewards including flight upgrades, entertainment, hotel accommodation, car hire, travel packages, charity donations, and retail products at over 150 online stores.
* Not applicable for Eaton New Delhi Airport Transit Hotel
About Langham Hospitality Group
As the wholly-owned subsidiary of Great Eagle Holdings, Langham Hospitality Group encompasses a family of distinctive hospitality brands which include hotels, residential serviced apartments, restaurants and spas, located on four continents. The Group currently owns and/or manages 18 hotels under The Langham, Langham Place, Eaton and 88 Xintiandi brands with more than 20 hotel projects currently either confirmed or in a developed stage of negotiation from China through Asia and India to the Middle East. Langham Hospitality Group currently has 24 global airline partners, including Air Canada, Lufthansa, United Airlines, Singapore Airlines, Cathay Pacific and Virgin Australia. For reservations, please contact a travel professional or access the website at www.langhamhotels.com.