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'LIKE' You Have Never Seen BEFORE...

March 22, 2012

Launching a new social media campaign, dynamic lifestyle brand, Langham Place Hotels unveiled last night an exclusive series of 3 short films at a media premiere screening overlooking the city of lights. Cruising along the tech innovation wave and the social media arena, the hotel brand is the first to launch its own short films, all shot through an iPhone 4S, staying true to its urban legend, innovative positioning.

Running at 2 minutes each, the short films known as The Club, The Spa and The Room, embrace the brand's signature pillars - innovation, art and technology in a stimulating series of events occurring at its flagship Hong Kong hotel's urban-chic executive lounge, Club L, the soul-soothing Traditional Chinese Medicine-inspired Chuan Spa and its panoramic Club Prime Place modern guestroom.

Directed by Yamanyamo, an emerging new media studio, the short films effortlessly feed viewers' curiosity by taking them on an unexpected exploration of the hotel, seeking to engage guests in the wonders of imagination and innovation. Leading the project for the hotel group, Sean Seah, Vice President - E-Commerce, Loyalty and Partner Marketing, comments, "The films reflect the core brand essence of Langham Place Hotels. At the centre of it all, we create experiences that are always stimulating, memorable and true to the brand. Engaging guests through the social media scene talks to how much importance guests place on immediate viewing, liking, sharing and tweeting with friends and peers."

In addition to the short films series, the hotel group has launched the "Making of", providing a rare, behind-the-scenes insight into how the short films were created with passion through the iPhone 4S and just the right amount of cool, bringing guest interaction and experiences to new heights. This social media campaign, conceptualised by Brand Karma, a social media agency, is unique because we are the first brand to create short films produced on a mobile device that leverages social media to inspire our guest to connect and stay with our hotels.

Viewable on social media platforms - YouTube, youku, facebook, weibo and the brand's dedicated short films website, mywaymyplace.com, social media aficionados now have the golden opportunity to name the series of films by April 30, 2012 through the above website or facebook.com/langhamplacehotels, for the chance to win one of the three iPad 3.

Creatives wishing to take the brand on and be a part of the film circuit are being offered the chance to direct and film their own Langham Place short film, earning a spot at the highly coveted indie filmmaker breakfast as part of the Sundance Festival in London, alongside emerging directors, producers and leaders of the Sundance Institute. The prize also includes 2 nights at The Langham, London and a return ticket to London, for the winning filmmaker. Films must be submitted on mywaymyplace.com and be uploaded to YouTube or youku by April 9, 2012 to qualify.

The lifestyle brand, Langham Place, is the first to launch its own short films, all shot through an iPhone 4S, staying true to its urban legend, innovative positioning.

For high resolution pictures, please contact us.

About Langham Hospitality Group

Langham Hospitality Group encompasses a family of distinctive hospitality brands which include hotels, resorts, residential serviced apartments, restaurants and spas, located on four continents.

It takes its name from the legendary Langham in London which was opened in 1865 as Europe's first Grand Hotel. For almost 150 years, this flagship hotel has represented sophisticated and gracious hospitality, a philosophy that reflects elegance in design, innovation in hospitality, genuine service and captivation of the senses across all properties.

The brands include the luxurious Langham and international five-star Langham Place, the upscale Eaton Luxe, midscale Eaton Smart and the award-winning Chuan Spa.

The Langham is where guests can enjoy service with poise and be enchanted by our innovation and traditions while Langham Place, the fun sibling of The Langham, is about living the 21st century through design, technology and attitude, epitomising stimulating and artistic hospitality.

Eaton, a premium member brand, aims to surprise and delight our guests with a value-for-money proposition that delivers a stylish, modern level of comfort with spirited, can-do service.

Currently 31 member hotels are open or in the pipeline across four continents.

Langham Hospitality Group is a wholly-owned subsidiary of Great Eagle Holdings (Stock Code: 0041) which was founded in 1963 and listed on the Hong Kong Stock Exchange in 1972.

Reservations for either Langham or Eaton properties can be made by logging onto langhamhospitalitygroup.com

EUROPE:
The Langham, London

NORTH AMERICA & CARIBBEAN:
The Langham, Boston
The Langham, Huntington Hotel & Spa, Pasadena
The Langham, Chicago (opening soon)
Langham Place, Resort + Spa, Port St. George, Bahamas (opening soon)

PACIFIC:
The Langham, Auckland
The Langham, Melbourne

ASIA:
China

The Langham, Xintiandi, Shanghai
The Langham, Yangtze Boutique, Shanghai
The Langham, Dalian (opening soon)
The Langham, Shenzhen (opening soon)
The Langham, Haikou, Hainan (opening soon)
Langham Place, Beijing Capital Airport
Langham Place, EDZ, Guangzhou (opening soon)
Langham Place, Guangzhou (opening soon)
Langham Place, Ningbo Culture Plaza, Ningbo (opening soon)
Langham Place, Xiamen (opening soon)

China (continued)
88 Xintiandi, Shanghai
Eaton Luxe, Nanqiao, Shanghai
Eaton Luxe, Shajing, Shenzhen (opening soon)
Eaton Luxe, Xinqiao, Shanghai (opening soon)
Eaton Luxe, Xuzhou (opening soon)

Hong Kong
The Langham, Hong Kong
Langham Place, Mongkok, Hong Kong
Eaton Smart Hong Kong

India:
Eaton Smart, New Delhi Airport Transit Hotel
Eaton Smart, Lavasa (opening soon)
Langham Place, Koregaon Park, Pune (opening soon)
Langham Place, Lavasa (opening soon)

Indonesia:
Eaton Luxe, Nirwana Bali (opening soon)

Thailand
Langham Place, Phayathai, Bangkok (opening soon)


Sherona Shng
Vice President - Communications and Public Relations
Langham Hospitality Group
Tel: (852) 3552 3938
Fax: (852) 3552 3902
Email: sherona.shng@langhamhotels.com
Fiona Szeto
Director of Public Relations (Asia)
Langham Hospitality Group
Tel: (852) 3552 3846
Fax: (852) 3552 3902
Email: fiona.szeto@langhamhotels.com