LANGHAM HOSPITALITY GROUP ASKS "WHAT WOULD YOU DO IF YOU COULD LINGER LONGER?"
Campaign Searches for Top Travel Tips at Langham destinations
July 27, 2011
Langham Hospitality Group has launched a global campaign on Facebook, Twitter and Weibo to search for top travel tips in key Langham cities as part of its Linger Longer for Less campaign.
To win, all entrants simply answer the question "If I could linger longer in a city with a Langham hotel, what would I do?" and email it with a photo (optional) to firstname.lastname@example.org. The most popular answer based on the most likes, comments and shares will win a free night's stay in the Langham of the nominated city.
Linger Longer for Less offers guests savings and upgraded benefits for reservations until August 31. All Langham Hospitality Group properties offer at least 10% savings for two nights accommodation. If they linger for three days or more to discover even greater benefits which accumulate including complimentary breakfast, internet access and upgrades up to the next room category.
Sean Seah, Director of E-Commerce said: "This is a fun campaign which helps to open up the dialogue with our fans and friends. It opens the age old debate of favourite things to do and asks them to linger in our travel space a little longer while thinking about a Langham destination."
About Langham Hospitality Group
Langham Hospitality Group encompasses a family of distinctive hospitality brands which include hotels, resorts, residential serviced apartments, restaurants and spas, located on four continents.
It takes its name from the legendary Langham in London which was opened in 1865 as Europe's first Grand Hotel. For almost 150 years, this flagship hotel has represented sophisticated and gracious hospitality, a philosophy that reflects elegance in design, innovation in hospitality, genuine service and captivation of the senses across all properties.
The brands include the luxurious Langham and international five-star Langham Place, the upscale Eaton Luxe, midscale Eaton Smart and the award-winning Chuan Spa.
The Langham is where guests can enjoy service with poise and be enchanted by our innovation and traditions while Langham Place, the fun sibling of The Langham, is about living the 21st century through design, technology and attitude, epitomising stimulating and artistic hospitality.
Eaton, a premium member brand, aims to surprise and delight our guests with a value-for-money proposition that delivers a stylish, modern level of comfort with spirited, can-do service.
Currently 29 member hotels are open or in the pipeline across four continents.
Langham Hospitality Group is a wholly-owned subsidiary of Great Eagle Holdings (Stock Code: 0041) which was founded in 1963 and listed on the Hong Kong Stock Exchange in 1972.
Reservations for either Langham or Eaton properties can be made by logging onto langhamhospitalitygroup.com