LANGHAM HOSPITALITY GROUP EXPANDS 1865 GUEST LOYALTY PROGRAMME WITH AGGRESSIVE LAUNCH OFFER
New Tier Introduced with Double Frequent Flyer Points to Give First Time Guests a Taste of the Privileged Life
June 23, 2011
Langham Hospitality Group announces the expansion of its well-respected 1865 guest loyalty programme to capture new members earlier and build on their loyalty. For guests booking club level rooms or above at any property in the group, they can also earn double frequent flyer points* with selected airlines** until August 31.
The newly-expanded programme now contains four tiers instead of three with the creation of a new entry-level tier to generate more repeat stays and commence the recognition process of potentially loyal guests from their first stay.
The new tier offers the key benefits of an express check-in and check-out as well use of 1865 Ambassador reception service. It also offers complimentary newspaper, frequent flyer mileage accrual** and from time to time, member-only special offers. As the guest stays more frequently, additional rewards will eventually include priority and personalised services, upgrades and even complimentary limousine transfers at the Destiny invitation-only level.
Cindy Li, Director of Customer Relationship Marketing and Partnerships said: "1865 has always been a well thought out programme designed to be easy to use with the benefits being immediately tangible during the stay."
"The programme previously only invited guests who stayed at least three times to join, however, after much feedback from our guests and extensive research, we launched the new tier so guests could experience our 'differentiated service' as an 1865 member earlier in their history with us," she added.
The 1865 programme consists of four tiers with increasing levels of benefits – the entry level tier (at least one stay required), Gateway (3 stays required), Voyager (5 stays required) and Destiny (by invitation only).
* Terms and conditions apply
** The 16 participating frequent flyer programmes are Air China Phoenix Miles, Air New Zealand Airpoints, American Airlines AAdvantage , Asiana Club, Asia Miles, British Airways Executive Club, China Eastern Eastern Miles, China Southern Sky Pearl Club, Delta Skymiles, Emirates Skywards, Eva Air Evergreen Club, Jet Airways JetPrivilege, Qantas Frequent Flyer, Qatar Airways Privilege Club, Singapore KrisFlyer, Thai Airways Royal Orchid Plus, United Airlines Mileage Plus
About Langham Hospitality Group
Langham Hospitality Group encompasses a family of distinctive hospitality brands which include hotels, resorts, residential serviced apartments, restaurants and spas, located on four continents.
It takes its name from the legendary Langham in London which was opened in 1865 as Europe's first Grand Hotel. For almost 150 years, this flagship hotel has represented sophisticated and gracious hospitality, a philosophy that reflects elegance in design, innovation in hospitality, genuine service and captivation of the senses across all properties.
The brands include the luxurious Langham and international five-star Langham Place, the upscale Eaton Luxe, midscale Eaton Smart and the award-winning Chuan Spa.
The Langham is where guests can enjoy service with poise and be enchanted by our innovation and traditions while Langham Place, the fun sibling of The Langham, is about living the 21st century through design, technology and attitude, epitomising stimulating and artistic hospitality.
Eaton, a premium member brand, aims to surprise and delight our guests with a value-for-money proposition that delivers a stylish, modern level of comfort with spirited, can-do service.
Currently 28 member hotels are open or in the pipeline across four continents.
Langham Hospitality Group is a wholly-owned subsidiary of Great Eagle Holdings (Stock Code: 0041) which was founded in 1963 and listed on the Hong Kong Stock Exchange in 1972.
Reservations for either Langham or Eaton properties can be made by logging onto langhamhospitalitygroup.com