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LANGHAM HOSPITALITY GROUP TARGETS SMALL ENTERPRISES WITH LAUNCH OF "OPTIMUM" BENEFITS

May 23, 2011

Langham Hospitality Group has launched Optimum to help small and medium-sized companies (SMEs) enjoy many of the same benefits as a larger corporate business, allowing them to do business more effectively while ensuring every dollar spent is maximised.

Optimum Benefits include:

Year-round 10% savings on the Best Available Rate at all Langham and its member hotels worldwide
Welcome fruit and water in your room
Earn air miles for our partnered frequent flyer programmes
Express check in and check out
Priority wait list
Personalised room preferences

Bob van den Oord, Vice President, Sales and Marketing said: "We recognise the dynamism and fast-growing potential of small and medium-sized companies. We asked SMEs what they needed to help them conduct business more effectively and we designed Optimum around their needs.

"Signing up to the new Optimum programme for SMEs will give them a competitive edge with added value perks and peace of mind every time they stay with us," he said.

Europe's first grand hotel: The Langham, London


About Langham Hospitality Group

Langham Hospitality Group encompasses a family of distinctive hospitality brands which include hotels, resorts, residential serviced apartments, restaurants and spas, located on four continents.

It takes its name from the legendary Langham in London which was opened in 1865 as Europe's first Grand Hotel. For almost 150 years, this flagship hotel has represented sophisticated and gracious hospitality, a philosophy that reflects elegance in design, innovation in hospitality, genuine service and captivation of the senses across all properties.

The brands include the luxurious Langham and international five-star Langham Place, the upscale Eaton Luxe, midscale Eaton Smart and the award-winning Chuan Spa.

The Langham is where guests can enjoy service with poise and be enchanted by our innovation and traditions while Langham Place, the fun sibling of The Langham, is about living the 21st century through design, technology and attitude, epitomising stimulating and artistic hospitality.

Eaton, a premium member brand, aims to surprise and delight our guests with a value-for-money proposition that delivers a stylish, modern level of comfort with spirited, can-do service.

Currently 28 member hotels are open or in the pipeline across four continents.

Langham Hospitality Group is a wholly-owned subsidiary of Great Eagle Holdings (Stock Code: 0041) which was founded in 1963 and listed on the Hong Kong Stock Exchange in 1972.

Reservations for either Langham or Eaton properties can be made by logging onto langhamhospitalitygroup.com

EUROPE:
The Langham, London

ASIA:
Hong Kong

The Langham, Hong Kong
Langham Place, Mongkok, Hong Kong
Eaton Smart Hong Kong

NORTH AMERICA:
The Langham, Boston
The Langham, Huntington Hotel & Spa, Pasadena
The Langham, Chicago (opening soon)
Langham Place, Resort + Spa, Port St. George, Bahamas (opening soon)

China
The Langham, Xintiandi, Shanghai
The Langham, Yangtze Boutique, Shanghai
The Langham, Dalian (opening soon)
The Langham, Shenzhen (opening soon)
Langham Place, Beijing Capital Airport
Langham Place, Beijing (opening soon)
Langham Place, EDZ, Guangzhou (opening soon)
Langham Place, Pazhou, Guangzhou (opening soon)
Langham Place, Ningbo Culture Plaza, Ningbo (opening soon)
Eaton Luxe, Nanqiao, Shanghai

PACIFIC:
The Langham, Auckland
The Langham, Melbourne
INDIA:
Eaton Smart, New Delhi Airport Transit Hotel (opening soon)
Eaton Smart, Lavasa (opening soon)
Langham Place, Koregaon Park, Pune (opening soon)
Langham Place, Lavasa (opening soon)

MIDDLE EAST:
Langham Place, Doha, Qatar (opening soon)
Thailand
The Langham, Sukhumvit, Bangkok (opening soon)
Langham Place, Phayathai, Bangkok (opening soon)
Langham Place Miora Resort + Spa, Kalim Bay, Phuket (opening soon)


Sherona Shng
Vice President - Communications
Langham Hospitality Group
Tel: (852) 3552 3938
Fax: (852) 3552 3902
Email: sherona.shng@langhamhotels.com
Ainslie Cheung
Director of Public Relations (International)
Langham Hospitality Group
Tel: (852) 3552 3823
Fax: (852) 3552 3902
Email: ainslie.cheung@langhamhotels.com