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Langham Hospitality Group Announces Partnership with Miles & More with Double Mileage Opening Offer

March 7, 2011

Langham Hospitality Group has tied up a partnership with the frequent flyer programme Miles & More, effective from March 1, 2011. The deal opens with a special double mileage offer.

Stays at The Langham and Langham Place will earn 500 award miles per night, up to a maximum of three nights while Eaton Smart and Eaton Luxe will earn 500 miles per stay.

Meanwhile, frequent flyers who stay at any member property of the Langham Hospitality Group including The Langham, Langham Place, Eaton Luxe and Eaton Smart between March 1 and May 31, 2011 can earn double award miles if they book at least a Club room or one of the Signature Packages.

Miles & More is amongst others the frequent flyer programme of Lufthansa, Austrian Airlines, Brussels Airlines, and SWISS. Members of the leading frequent flyer programme in Europe can earn and redeem miles with all Star Alliance airlines and over 300 partner companies from almost all branches of industry and commerce worldwide.

Bob van den Oord, Vice President Sales and Marketing, Langham Hospitality Group said: "Central Europe is one of our most import source markets adn the alliance with Miles & More allows us to reach 20 million frequent flyers in this strategic heartland which will particularly benefit our properties in London and the Far East."

Europe s first grand hotel: The Langham, London


About Langham Hospitality Group

Langham Hospitality Group encompasses a family of distinctive hospitality brands which include hotels, resorts, residential serviced apartments, restaurants and spas, located on four continents.

It takes its name from the legendary Langham in London which was opened in 1865 as Europe's first Grand Hotel. For almost 150 years, this flagship hotel has represented sophisticated and gracious hospitality, a philosophy that reflects elegance in design, innovation in hospitality, genuine service and captivation of the senses across all properties.

The brands include the luxurious Langham and international five-star Langham Place, the upscale Eaton Luxe, midscale Eaton Smart, the award-winning Chuan Spa.

The Langham is where guests can enjoy service with poise and be enchanted by our innovation and traditions while Langham Place, the fun sibling of The Langham, is about living the 21st century through design, technology and attitude, epitomising stimulating and artistic hospitality.

Eaton, a premium affiliate brand, aims to surprise and delight our guests with a value-for-money proposition that delivers a stylish, modern level of comfort with spirited, can-do service.

Currently 28 hotels, including affiliates, are open or in the pipeline across four continents.

Langham Hospitality Group is a wholly-owned subsidiary of Great Eagle Holdings (Stock Code: 0041) which was founded in 1963 and listed on the Hong Kong Stock Exchange in 1972.

Reservations can be made by logging onto langhamhospitalitygroup.com

EUROPE:
The Langham, London

ASIA:
Hong Kong

The Langham, Hong Kong
Langham Place, Mongkok, Hong Kong
Eaton Smart Hong Kong

NORTH AMERICA:
The Langham, Boston
The Langham, Huntington Hotel & Spa, Pasadena
The Langham, Chicago (opening soon)
Langham Place, Resort + Spa, Port St. George, Bahamas (opening soon)

China
The Langham, Xintiandi, Shanghai
The Langham, Yangtze Boutique, Shanghai
The Langham, Dalian (opening soon)
The Langham, Shenzhen (opening soon)
Langham Place, Beijing Capital Airport
Langham Place, Beijing (opening soon)
Langham Place, EDZ, Guangzhou (opening soon)
Langham Place, Pazhou, Guangzhou (opening soon)
Langham Place, Ningbo Culture Plaza, Ningbo (opening soon)
Eaton Luxe, Nanqiao, Shanghai

PACIFIC:
The Langham, Auckland
The Langham, Melbourne
INDIA:
Eaton Smart, New Delhi Airport Transit Hotel (opening soon)
Eaton Smart, Lavasa (opening soon)
Langham Place, Koregaon Park, Pune (opening soon)
Langham Place, Lavasa (opening soon)

MIDDLE EAST:
Langham Place, Doha, Qatar (opening soon)
Thailand
The Langham, Sukhumvit, Bangkok (opening soon)
Langham Place, Phayathai, Bangkok (opening soon)
Langham Place Miora Resort + Spa, Kalim Bay, Phuket (opening soon)


Sherona Shng
Vice President - Communications
Langham Hospitality Group
Tel: (852) 3552 3938
Fax: (852) 3552 3902
Email: sherona.shng@langhamhotels.com
Ainslie Cheung
Director of Public Relations (International)
Langham Hospitality Group
Tel: (852) 3552 3823
Fax: (852) 3552 3902
Email: ainslie.cheung@langhamhotels.com