CHUAN SPA WINS TOP ASIAN SPA MARKETING AWARD
November 22, 2010
Chuan Spa, the global spa brand of Langham Hotels International, has won the prestigious Spa Marketing of the Year award for marketing excellence from Asia Spa magazine, the region's leading spa publication.
The influential industry awards recognise the best in the Asian spa industry as judged by an independent panel of experts from 10 countries across the region. The awards which run to 28 categories set the benchmark for quality and innovation in the industry.
Chuan Spa was selected this year on the basis of its innovative marketing efforts to build the world's first international spa brand with treatments based on the principles of Traditional Chinese Medicine.
Bob van den Oord, Vice President – Sales & Marketing, Langham Hotels International said: "We've taken a very Chinese concept and taken it to the world. Asia is the home of the global spa industry and the innovation across the spa industry here is exceptional. We're delighted to be recognised by our peers and Asia Spa magazine for our efforts in marketing our distinctive journey to wellness."
The first Chuan Spa was opened in 2004 at Langham Place, Mongkok, Hong Kong and today, seven spas spans the globe from Auckland to Los Angeles. A further 16 are under development.
About Langham Hotels International & Affiliates
Langham has a legendary hotel heritage dating back to 1865 when The Langham in London originally opened as Europe’s first Grand Hotel. For over 140 years, this flagship hotel has been at the forefront of sophisticated and gracious hospitality. Today, all Langham Hotels worldwide inherit the same philosophy that reflects elegance in design, innovation in hospitality, genuine service and captivation of the senses creating a truly unique hotel experience.
The group is pursuing an aggressive portfolio growth strategy using its distinctive brands and affiliate – The Langham, Langham Place and Eaton. Currently 25 hotels, including affiliates, are open or in the pipeline across four continents.
The Langham is where guests can enjoy service with poise and be enchanted by our innovation and traditions while Langham Place, the fun sibling of The Langham, is about living the 21st century through design, technology and attitude, epitomising stimulating and artistic hospitality.
Eaton, a premium affiliate brand, aims to surprise and delight our guests with a value-for-money proposition that delivers a stylish, modern level of comfort with spirited, can-do service.
Langham Hotels International is a wholly-owned subsidiary of Great Eagle Holdings (Stock Code: 0041) which was founded in 1963 and listed on the Hong Kong Stock Exchange in 1972.
Reservations for Langham hotels can be made by logging onto langhamhotels.com or for Eaton Hotels log onto eatonhotels.com.