LANGHAM HOTELS INTERNATIONAL LAUNCHES INSPIRING COLLABORATION WITH CELEBRITY PIANIST LANG LANG
Dynamic Circle of Inspiration Hits the Right Notes
September 20, 2010
Langham Hotels International has secured international megastar pianist, Lang Lang, as its first global ambassador for The Langham and Langham Place brands.
Lang Lang who was named as one of Time magazine’s 100 Most Influential People in the World in 2009 has earned international praise for his dazzling style and charisma transcending national borders and demographics identifying him as the perfect personality to reflect both The Langham and Langham Place.
In his first role as an ambassador for Langham Hotels, Lang Lang will appear in the group’s new brand advertising campaign which will launch in October. He will also make a number of special appearances on behalf of the group.
The new campaign references the charismatic ability of Lang Lang to inspire with his music. Each execution is supported by simple taglines striking at the heart each property’s core proposition such as Icon Inspires Icon for The Langham, Xintiandi or Magic Inspires Magic for The Langham, London.
Lang Lang said: “I love the way Langham look to inspire their guests in innovative ways as I do with my music. It is from this creative energy that I draw my inspiration whenever I travel. I am truly delighted to be in partnership with a hotel group that shares my artistic vision.”
Brett Butcher, Chief Executive Officer of Langham Hotels International said: “The collaboration with Lang Lang marks a further maturing of The Langham and Langham Place brands on the global stage. Lang Lang is a multi-dimensional classical music icon that matches perfectly with our legendary heritage and iconic positioning.
“Lang Lang’s energetic musical style and genius has delighted audiences worldwide in much the same way our properties stimulate and enchant. As a dynamic and gifted artist with global appeal, he hits all the right notes for us in a perfect circle of inspiration.”
About Langham Hotels International & Affiliates
Langham has a legendary hotel heritage dating back to 1865 when The Langham in London originally opened as Europe’s first Grand Hotel. For over 140 years, this flagship hotel has been at the forefront of sophisticated and gracious hospitality. Today, all Langham Hotels worldwide inherit the same philosophy that reflects elegance in design, innovation in hospitality, genuine service and captivation of the senses creating a truly unique hotel experience.
The group is pursuing an aggressive portfolio growth strategy using its distinctive brands and affiliate – The Langham, Langham Place and Eaton. Currently 22 hotels, including affiliates, are open or in the pipeline across four continents.
The Langham is where guests can enjoy service with poise and be enchanted by our innovation and traditions while Langham Place, the fun sibling of The Langham, is about living the 21st century through design, technology and attitude, epitomising stimulating and artistic hospitality.
Eaton, a premium affiliate brand, aims to surprise and delight our guests with a value-for-money proposition that delivers a stylish, modern level of comfort with spirited, can-do service.
Langham Hotels International is a wholly-owned subsidiary of Great Eagle Holdings (Stock Code: 0041) which was founded in 1963 and listed on the Hong Kong Stock Exchange in 1972.
Reservations for Langham hotels can be made by logging onto langhamhotels.com or for Eaton Hotels log onto eatonhotels.com.